We “R” Tacoma
At the end of each season, the Rainiers send out a unique piece to each of their season ticket holders to remind them what a great time they had at the ballpark and to entice them to renew their season tickets for the following year.
For the 2014 piece, I pitched a a classic children’s book that I would illustrate in a vintage “cartoon modern” style. The phrase “We ‘R’ Tacoma” was taken from a T-shirt design I had created earlier in the season that had become one of our top sellers. The rhyming verse would remind readers of the books they read as children and hopefully kids would enjoy the book simply at face value. The interior pages were printed on a thick, textured, off-white stock to further add to the vintage feel.
Winner of 15 ADDY Awards
American Advertising Federation
National ADDY Awards
Silver ADDY – Direct Mail, Single – Flat
American Advertising Federation
District XI ADDY Awards
Judges’ Choice Award for
“Outstanding Body of Work”
Gold ADDY – Illustration
Gold ADDY – Book Design
Gold ADDY – Direct Mail, Single – Flat
Gold ADDY – Cover Design
Gold ADDY – Copywriting
American Advertising Federation
Seattle ADDY Awards
Judge’s Choice ADDY
Gold ADDY – Illustration
Gold ADDY – Book Design
Gold ADDY – Direct Mail, Single – Flat
Silver ADDY – Cover Design
Silver ADDY – Copywriting
Client
2014 Ticket Renewal Mailer
Skills Involved
Skills
- Indesign
- Photoshop
Credits
Art/Creative Direction and Execution:
Tony Canepa
Written By:
Ben Spradling & Tony Canepa
Concept:
Tony Canepa
Printer:
Print NW