Hidden Harbor White Rum by Maggie's Farm
Client
Services
Illustration
Design
Year
2019
Other Credits
Rum distilled and blended by Maggie Farm Rum
The Best Rum in the World (really)
Hidden Harbor’s Adam Henry was on a quest to create the perfect daiquiri, but needed the perfect rum. So with the help of Maggie’s Farm they set about creating it themselves.
Hidden Harbor White Rum is a blend Maggie’s Farm’s own unaged “Queen’s Share” rum and white rums from Jamaica, Trinidad, Barbados, Guyana, and Martinique. It is slightly overproof, to keep its edge when diluted, and is without peer when shaken with lime and sugar for a classic daiquiri.
This rum needed a bottle that would fit cohesively with Hidden Harbor and Maggie’s Farm’s established brands, but also stand out on a store shelf or behind the bar. We came up with an illustrated label inspired by vintage travel posters and the colors of the Caribbean.
Shortly after the rum’s successful release, the team at Maggie’s Farm took stashed a few barrels away in used oak casks as a special surprise. Two years later, they requested a label we could add to the existing bottle for a touch of flair. I selected a brushed gold foil for a premium aesthetic. The aged rum proved so tasty, that they did a limited edition release in 2024.
Awards
The original unaged Hidden Harbor White Rum was rated world’s best rum by the 2021 San Francisco World Spirits Competition, the world’s largest spirits competition. Hidden Harbor White Rum was also awarded a Double Gold medal and Best-of-Class for white rum in this competition. To achieve Best Rum this white rum out-performed other Best-of-Class rum winners for extra-aged rum, overproof rum, flavored rum, and dark/gold rum.
- San Francisco World Spirits Competition – Best-in-Show Rum (2021)
- San Francisco World Spirits Competition – Best White Rum (2021)
- San Francisco World Spirits Competition – Double Gold Medal (2021)
- Wine Enthusiast Magazine – 93 points (2020)
- San Francisco World Spirits Competition – Gold Medal (2019)
- Spirits Journal Ultimate Spirits Challenge – 90 points (2019)
