Rainiers Spirit Booklet

At the Tacoma Rainiers they don’t sell baseball, they sell an experience.

So I thought, what would that experience look like if we could bottle it and sell it directly to fans?  So I invented “Rainiers Spirit” a new, home grown, craft spirit from the northwest. A direct mail book, along with a video and website all sold this product as a real item, which really, it is.


Tacoma Rainiers Baseball

Direct Mail Piece

Skills Involved


  • Indesign
  • Photoshop


Concept, Design & Writing:
Tony Canepa