Pop Art Ad Campaign

How do you get a viewer’s attention?  Give them something unexpected.  Most sports advertising uses photos, so we decided to turn back the clock and hit them with some bold illustration. This campaign was successful at getting new viewers to take a look and old fans to look again.


Skills Involved


  • Indesign
  • Manga Studio
  • Illustrator
  • Photoshop


Illustration and Design: Tony Canepa

Writing: Tony Canepa, Ben Spradling