BG Reynolds Re-Brand

I have been a longtime user of BG Reynolds cocktail syrups, so when the founder, Blair Reynolds, reached out to me to do a full re-brand it was a dream project.

Blair wanted to the logo launch to be part of his ultimately successful Kickstarter campaign, so I was tasked with not only logos, but a full array of merchandise and promotional items including swizzle sticks, pins, and a custom Hawaiian shirt pattern.

The BG Reynolds script was hand lettered for a classic feel.


Skills Involved


  • Illustrator
  • Photoshop
  • Clip Studio Paint
  • Hand Lettering


Logos, Design and Branding:
Tony Canepa