We “R” Tacoma

At the end of each season, the Rainiers send out a unique piece to each of their season ticket holders to remind them what a great time they had at the ballpark and to entice them to renew their season tickets for the following year.

For the 2014 piece, I pitched a a classic children’s book that I would illustrate in a vintage “cartoon modern” style.   The phrase “We ‘R’ Tacoma” was taken from a T-shirt design I had created earlier in the season that had become one of our top sellers.   The rhyming verse would remind readers of the books they read as children and hopefully kids would enjoy the book simply at face value.  The interior pages were printed on a thick, textured, off-white stock to further add to the vintage feel.

Winner of 15 ADDY Awards

American Advertising Federation
National ADDY Awards

Gold ADDY – Cover Design

Silver ADDY – Book Design

Silver ADDY – Direct Mail, Single – Flat

American Advertising Federation
District XI ADDY Awards

Judges’ Choice Award for
“Outstanding Body of Work”

Gold ADDY – Illustration

Gold ADDY – Book Design

Gold ADDY – Direct Mail, Single – Flat

Gold ADDY – Cover Design

Gold ADDY – Copywriting

American Advertising Federation
Seattle ADDY Awards

Judge’s Choice ADDY

Gold ADDY – Illustration

Gold ADDY – Book Design

Gold ADDY – Direct Mail, Single – Flat

Silver ADDY – Cover Design

Silver ADDY – Copywriting

Client

Tacoma Rainiers Baseball

2014 Ticket Renewal Mailer

Skills Involved

Skills

  • Indesign
  • Photoshop

Credits

Art/Creative Direction and Execution:
Tony Canepa

Written By:
Ben Spradling & Tony Canepa

Concept:
Tony Canepa

Printer:
Print NW