Rainiers Spirit Booklet
At the Tacoma Rainiers they don’t sell baseball, they sell an experience.
So I thought, what would that experience look like if we could bottle it and sell it directly to fans? So I invented “Rainiers Spirit” a new, home grown, craft spirit from the northwest. A direct mail book, along with a video and website all sold this product as a real item, which really, it is.
Direct Mail Piece
Concept, Design & Writing: