Liquor Lab

Booze and science.  How’s that for a dream assignment? A Seattle mixologist, and all around mad scientist, asked me to create a logo that could be used for both his testing facility and his tasting events.  The design drew a positive response from guests even before the first drink was poured.

The final logo is seen to the left with an unused concept below.


Liquor Lab

Brand Identity

Skills Involved


  • Illustrator


Concept and Execution: Tony Canepa